Corporate consistencies in design

            As part of the communicating on-line class we touched on a lot of internet web pages and design layout.

I work for a major international bank and I thought it might be interesting to point out the emphasis we put into the web pages we design.

            We have in my corporation a whole team of individuals whose only focus is the customer when they first view our web sites. This group is called the CEG group (Customer Experience Group) and they are responsible for dictating website design to ensure that the images we display are consistent with our corporate branding.

        Besides a consistent logo they are responsible for ensuring that the buttons, check boxes, hyperlinks and other artifacts all adhere to the approved colors, format and font of the corporation.

            I first thought this was a waste of man power but soon realized that most major corporation have similar groups that maintain the integrity of their corporate branding.


Below logo's are different but the colors and font are similar. Even with a quick glance you know it’s the same company.